MG ROVER WEBSITE
PRIVACY STATEMENT
GENERAL
This privacy statement sets out how MG Rover
Group Limited (MG Rover) and its group companies comply with
European Union data protection requirements. This applies to the
entire web site.
You can also access this privacy statement via our homepage and
from the bottom of every page by clicking on the appropriate
link.
MG Rover and its group companies are committed to respecting your
privacy. We have structured our web site so tats, in general, you
can visit MG Rover on the web without identifying yourself or
revealing any personal information. Once you choose to provide us
with any information by which you can be identified, then you can
be assured that it will only be used in accordance with this
privacy statement.
For your protection, we are registered under the Data Protection
Act 1998 and have given all appropriate notifications to the
Information Commissioner.
WHAT WE COLLECT
We may collect the following information:
- We require that users supply personal
information, including name, company, telephone number, fax number
and e-mail address prior to receiving information about vehicles
and services
-We may also ask you to provide us with
information regarding your personal or professional interests,
demographics, experiences with our products, and contact
preferences in order to provide you with further correspondence
about our products and services.
- Some pages use cookies, a data
analysis technique. In order to learn more, see below.
WHAT DO WE DO WITH THE INFORMATION WE
GATHER?
We require this information to understand
your needs and provide you with a better service, and in particular
for the following reasons:
- Internal record keeping.
- We may use the information to improve
our products and services.
WHO WE SHARE THE INFORMATION WITH AND YOUR
CHOICES
When you use this site and have not advised
us to the contrary, you are agreeing that we may use your personal
information for the purposes set out in this
statement.
We will not sell, distribute or lease your personal information to
third parties other than our subsidiaries and parent company unless
we have your permission or are required by law. We may release your
personal information to our authorised direct marketing agents
unless you tell us that you do not wish this to happen.
When you provide any information on line, you
should look for the box which you can click to say that you do not
want the information to be used by anyone for direct marketing
purposes. If you have not previously objected to us using your
personal information for direct marketing purposes, you may change
your mind at any time by writing to us at:
Data Protection Compliance
Officer
MG Rover Group Ltd
International Headquarters, Longbridge,
Birmingham B31 2TB, United Kingdom
08457 186186
If you believe that any information we are
holding on you is incorrect or incomplete, please write or e-mail
us as soon as possible to the above address. We will correct any
information that is found to be incorrect promptly.
SECURITY
We are committed to ensuring that your
information is secure. In order to prevent unauthorised access or
disclosure we have put in place suitable physical, electronic and
managerial procedures to safeguard and secure the information we
collect on line. We use encryption when collecting or transferring
sensitive data such as credit card information.
OTHER WEB SITES
Our web site may contain links to enable you
to visit other web sites of interest easily. However, once you have
used these links to leave our site you should note that we do not
have any control over that other web site. Therefore, we cannot be
responsible for the protection and privacy of any information that
you provide whilst visiting such sites and this privacy statement
does not govern such sites. You should exercise caution and look at
the privacy statement applicable to the web site in question.
HOW WE USE COOKIES
A cookie is a piece of text that asks
permission to be placed on your computer's hard drive. Once you
agree, your browser adds that text in a small file. A cookie helps
analyse web traffic or lets you know when you visit a particular
site. Cookies allow web applications to respond to you as an
individual. The web application can tailor its operations to your
needs, likes and dislikes by gathering and remembering information
about your preferences. For example, when you visit an electronic
store, a cookie makes it easier to shop, by allowing you to place
things into a shopping basket; the basket itself is not the cookie,
the cookie is placed on your hard drive and keeps track of your
basket versus others in use at the same time.
We use traffic log cookies to identify which
pages are being used. This helps us analyse data about web page
traffic and improve our web site in order to tailor it to customer
needs. We only use this information for statistical analysis
purposes and then the data is removed from the system. Denial of a
traffic log cookie should not prevent you from using one of these
sites. In order to opt-out of our traffic log cookie please
click here.
Overall, cookies help us provide you with a
better web site, by enabling us to monitor which pages you find
useful and which you do not. A cookie in no way gives us access to
your computer or any information about you, other than the data you
choose to share with us. This practice is strictly in force. We
know that people have concerns about cookies, but we believe that
the benefit we both gain from their proper use is worthwhile. You
may set your web browser (Microsoft internet explorer or Netscape
navigator) to notify you of cookie placement requests or decline
cookies completely. You can delete the files that contain cookies -
those files are stored as part of your internet
browser.
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