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Privacy Statement

MG ROVER WEBSITE PRIVACY STATEMENT

GENERAL

This privacy statement sets out how MG Rover Group Limited (MG Rover) and its group companies comply with European Union data protection requirements. This applies to the entire web site.
You can also access this privacy statement via our homepage and from the bottom of every page by clicking on the appropriate link.
MG Rover and its group companies are committed to respecting your privacy. We have structured our web site so tats, in general, you can visit MG Rover on the web without identifying yourself or revealing any personal information. Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.
For your protection, we are registered under the Data Protection Act 1998 and have given all appropriate notifications to the Information Commissioner.

WHAT WE COLLECT

We may collect the following information:

- We require that users supply personal information, including name, company, telephone number, fax number and e-mail address prior to receiving information about vehicles and services

-We may also ask you to provide us with information regarding your personal or professional interests, demographics, experiences with our products, and contact preferences in order to provide you with further correspondence about our products and services.

- Some pages use cookies, a data analysis technique. In order to learn more, see below.

WHAT DO WE DO WITH THE INFORMATION WE GATHER?

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

- Internal record keeping.

- We may use the information to improve our products and services.

WHO WE SHARE THE INFORMATION WITH AND YOUR CHOICES

When you use this site and have not advised us to the contrary, you are agreeing that we may use your personal information for the purposes set out in this statement.
We will not sell, distribute or lease your personal information to third parties other than our subsidiaries and parent company unless we have your permission or are required by law. We may release your personal information to our authorised direct marketing agents unless you tell us that you do not wish this to happen.

When you provide any information on line, you should look for the box which you can click to say that you do not want the information to be used by anyone for direct marketing purposes. If you have not previously objected to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at:

Data Protection Compliance Officer
MG Rover Group Ltd
International Headquarters, Longbridge,
Birmingham B31 2TB, United Kingdom
08457 186186

If you believe that any information we are holding on you is incorrect or incomplete, please write or e-mail us as soon as possible to the above address. We will correct any information that is found to be incorrect promptly.

SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect on line. We use encryption when collecting or transferring sensitive data such as credit card information.

OTHER WEB SITES

Our web site may contain links to enable you to visit other web sites of interest easily. However, once you have used these links to leave our site you should note that we do not have any control over that other web site. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the web site in question.

HOW WE USE COOKIES

A cookie is a piece of text that asks permission to be placed on your computer's hard drive. Once you agree, your browser adds that text in a small file. A cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For example, when you visit an electronic store, a cookie makes it easier to shop, by allowing you to place things into a shopping basket; the basket itself is not the cookie, the cookie is placed on your hard drive and keeps track of your basket versus others in use at the same time.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our web site in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Denial of a traffic log cookie should not prevent you from using one of these sites. In order to opt-out of our traffic log cookie please click here.

Overall, cookies help us provide you with a better web site, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This practice is strictly in force. We know that people have concerns about cookies, but we believe that the benefit we both gain from their proper use is worthwhile. You may set your web browser (Microsoft internet explorer or Netscape navigator) to notify you of cookie placement requests or decline cookies completely. You can delete the files that contain cookies - those files are stored as part of your internet browser.

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